Q2 2024 Snapshot: Android Fashion Games Performance in the US

Fashion gaming enthusiasts have been engaging with their favorite style-centric mobile games on Android throughout the second quarter of 2024. Sensor Tower has compiled data on the performance of the top five fashion games, revealing trends in downloads and weekly active users across the US market.

Project Makeover experienced significant fluctuation in downloads, peaking at 1.1M in late April and dipping to 516K towards the end of June. Weekly active users followed a generally positive trajectory, starting at 4.7M and reaching a high of 5.8M in late April, before closing the quarter at 4.7M.

For Lady Popular: Dress up game, downloads saw a notable rise from 808K in early April to 1.1M by the end of June. Weekly active users showed a slight dip initially, from 3.2M to 2.8M in mid-May, but rebounded to 3.5M by the quarter's end.

Covet Fashion: Dress Up Game presented a different picture, with downloads remaining relatively low throughout the quarter, and active users holding steady around the 300 mark.

SuitU: Fashion Avatar Dress Up maintained a consistent performance in downloads, hovering between 43K and 83K, with weekly active users showing a positive uptick from 876 in early April to 1.1M by the quarter's conclusion.

Lastly, Love Nikki-Dress UP Queen observed minimal downloads, with numbers ranging from 4 to 17K throughout Q2. Weekly active users experienced a slight increase from 206 in early April to 187 in mid-June, before concluding the quarter at 176.

For more detailed insights and the latest data on the performance of mobile apps, Sensor Tower's platform remains the go-to source for industry analysis and market trends.